What are the best ways to attract vocations? Certainly, effective use of the internet can be one of the best ways to light the fire of a young person’s vocational call.
This is what TreeFrogClick is doing, helping communities to find vocation candidates with their Come & See Vocation Assessment Program. Not only does it peak their interest but it develops their interest over time. The program uses internet ads and a customized quiz to attract young single devout Catholics who may have a religious or consecrated vocation.
TreeFrogClick believes that their program is unique. There are three aspects of their program that differentiate it from others:
- First of all, the names you get are for you only; they are not shared with anyone else. These candidates have responded to ads with your name and images on them.
- Secondly, the ads are highly targeted. They advertise only to those within a certain age range, those who are single men or women, who are likely to be practicing Catholics, and who are from the United States. With these safeguards, you don’t get an overwhelming number of the wrong candidates.
- Thirdly, they work with their own proprietary target list of more than two million devout Catholics, developed over years of research. They target only those who have an interest in and the practice of the Catholic faith. Thus, their system stands out from approaches that use search ads, generic ads on Catholic websites, or printed ads.
The initial quiz probes for interests and capabilities, including a candidate’s practice of the faith, whether they have thought about consecrated life, and so on. They can also filter out those with certain personal problems.
The second part of the program involves an email newsletter service, in which regular newsletters are sent to these candidates to inform them of the consecrated life, and develop their interest in your specific community. These newsletters are custom-written for you.
Sr. Anne Francis Nganga, of the Georgetown Visitation Sisters is happy about the ad campaign. “It went very well and seven of them want to come back for further discernment.”
TreeFrogClick has found that it’s not enough simply to identify candidates. You have to educate and keep your name in front of them so that when they decide to enter religious/consecrated life, your community is foremost in their minds.
The Mercedarian Sisters in Cleveland are also pleased with the results. “Kevin, of the eight girls who came to the retreat, one girl came from the recent Quiz Info. And three others came because even though they took the quiz two years ago, they kept receiving the newsletters!!! Good job, thanks!” said Sr. Jeanette, vocation director.